BV Yogyakarta “Digdaya Kalian Budaya Panji”

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The Leadership Club once again held a Business Visit, this time in the Special Region of Yogyakarta. This activity was held to provide learning for Master of Management and Master of Accounting students that Indonesian culture can be a valuable asset for all of us to use in business. Departing from Surabaya by bus on the night of December 15, 2018, the group arrived at the first destination, the Village Economic Hall (Balkondes) Wanurejo on December 16, 2018 morning. Situated between the legs of the Menoreh Mountain and flanked by the Progo River and Sileng River, Balkondes Wanurejo presents stunning views of the countryside. From Balkondes Wanurejo, we can learn that the government is very concerned about economic development in this region and is seriously preparing villages around Borobudur to develop tourism potential through state-owned enterprises designated as their coaches. Balkondes Wanurejo itself was built by Bank BNI46. Our trip in Balkondes Wanurejo began with a tour around several MSMEs in the area of ​​Wanurejo Village using horse cart (andong). Starting from the UMKM wood & leather crafts, various kinds of handicrafts that uphold the culture, especially Javanese culture. Furthermore, still using the horse cart, we headed to the center of batik craft. Not only visiting, we also learned to make batik on a piece of cloth with the pattern provided. Finished from the batik craft center, we headed to the MSME processing civet coffee. The coffee they serve is a type of Robusta and Arabica which is purely derived from Luwak animal dropping.

Then the journey continues to visit a historical heritage of the Syailendra Dynasty which was once included as one of the wonders of the world, namely the Borobudur Temple. Arriving there, we were welcomed by staff from PT. Borobudur, Prambanan and Ratu Boko Temple Tourism Parks to first witness the historical documentation of Borobudur Temple in the Audio Visual Room and explain in detail about the history of Borobudur Temple since the discovery of the location of the temple.

Finished with an explanation, we began to climb the Borobudur Temple to be able to enjoy the beauty of the reliefs there. In the evening, the event continued with a togetherness event to be able to familiarize the participants and the committee considering the participants came from various generations.

In the morning of December 17, 2018, the LC group departed from Magelang towards the Kotagede area, Yogyakarta City to visit the Chocolate Monggo Museum. Upon arrival, we were welcomed by Mbak Elisabeth, the Chocolate Monggo staff who guided us to understand the company. Mbak El explained how to print chocolate then each participant was allowed to print their chocolate. After the chocolate printing activity finished, Mbak El invited us to tour the Chocolate Monggo Museum accompanied by stories about how Chocolate Monggo was founded and how
Javanese culture developed into the companys organizational culture. Not only that, she also explained many things starting from the history of consuming chocolate in the world, and the composition of chocolate that is good for consumption. The museum is equipped with several chocolate production equipment and also examples of fruits ranging from plucked to fermented and feasible. A window of chocolate composition is also provided in full. Participants can also see the process of making chocolate briefly. Indeed, not the whole production process can be seen because currently the Chocolate Monggo factory is still produced in two places so that the complete production process cannot be witnessed. But in the future this company will combine production locations into one so that visitors can see the production process in full. After being satisfied with adventure in Chocolate Monggo, the group headed to Gumuk Pasir Parangkusumo and Parangtritis Beach to enjoy the natural beauty there.


On December 18, 2018 the group had the opportunity to visit two large companies. The first is PT Madubaru, the largest and only sugar factory in Yogyakarta, which is the backbone of fulfilling sugar needs in the southern part of Yogyakarta and Central Java.

This company not only produces sugar but also alcohol and biogas which are all made from sugar cane. The initial visit was welcomed by one of the employees of PT Madubaru and briefly explained through audio visual production activities at the company. Participants were also given many opportunities to conduct question and answer sessions so that they can have a wide range of insights. Question and answer activities went well where participants were very enthusiastic to ask questions and explore knowledge. After the question and answer session, participants were invited to see the production facilities using a series of ancient trains. Because when the visit fell in December, the group could not see the sugar production process and they could only see the process of producing alcohol, sugar mill machinery and sugar warehouses. Sugar production is only carried out in April- October, considering that heavy rainfall at the end of the year will affect the quality of sugar production.


After visiting PT. Madubaru, the group moved towards Yogyatourium, a new outlet established by PT. Aseli Dagadu Djokdja or better known as Dagadu. Dagadu is a creative business that expresses its creativity in various kinds of souvenirs by upholding Indonesian culture, especially Javanese culture. There, we were welcomed by Dagadu's management, starting from Mbak Ratna as Customer Relationship Officer, Mas Anton as Brand Manager, and Cak Marsudi as Creative Manager. They alternately present how Dagadu was formed, business processes, and how Javanese culture is used in interpreting all situations that occur in our society to be poured into creative work. The valuable lesson we can get from Dagadu is that we are free to show our work through design, but there are other things we need to have, namely marketing insights, because no matter how good the design is if there is no market, the sales are not optimal.


On December 19, 2018, we had the opportunity to visit, see and listen to the explanation of the production process of Bakpia Pathuk 25, a company that produces legendary snacks in Yogyakarta, namely bakpia.

Bakpia is actually an authentic Chinese snack with the name Tou Luk Pia, which means pia mung bean. Since 1948, there have been many bakpia producers in Pathuk village, Yogyakarta, who at that time were still trading bakpia with besek and no brands. In 1980, Bakpia Pathuk had begun to appear with new packaging. Trademarks are adjusted to house numbers. Currently, the Bakpia 25 business is continued by the next generation, namely Mr. Arlen Sanjaya. Bakpia Pathuk 25 itself still maintains the tradition of using charcoal with bamboo matting, although in some production processes it uses modern machinery.

After being satisfied to see the production process and shopping at Bakpia Pathuk 25, the trip continued to the foot of Mount Merapi, precisely in the Kaliurang area, Sleman to visit an art and cultural museum called the Ullen Sentalu Museum. This museum was established and managed by the private sector, namely from the family of Mr Hariyono who came from Yogyakarta. The family is still a relative of the Yogyakarta Palace. The entire collection of artifacts in this museum is a grant from the Yogyakarta Palace. The museum itself tells the history of Javanese culture in the land of Yogyakarta and its surroundings, especially the Islamic Mataram Kingdom, which was divided into 4, namely the Sultanate of Yogyakarta, the Kasunanan Surakarta, the Kingdom of Mangkunegaran, and the Kingdom of Pakualaman. Photos of reliefs where we take pictures together are replicas of reliefs at the Borobudur Temple. This relief is installed in a sloping position because it is a form of satire to the young generation of this nation who have forgotten the history and culture of their nation. Thus, the series of Business Visit event ended this time. There are lots of valuable experiences and lessons that we got during this event, especially about how Indonesian culture is used as a good capital to be able to run a business.
See you at the next Business Visit event.

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