Digital Entrepreneurship di Era 4.0

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It is undeniable that now the movement of business and the economy is shifting towards digitalization. Not only in developed countries, but Indonesia also began to feel the impact. All the conveniences provided by technological advancements do not necessarily guarantee that all things will be good. Like aspects of human resources, which are required to improve their skills in order not to be replaced by technology. However, digitalization also provides great opportunities for business people or entrepreneurs in developing their business, creating a superior business with innovation. The University of Surabaya Leadership Club tried to respond to these opportunities by organizing a Digital Entrepreneurship Seminar on Monday, August 12, 2019. The seminar was delivered by Professor Wim Vanhaverbeke from Surrey University, United Kingdom. Prof. Wim delivered material on how to form a good ecosystem so that digital business can be formed properly. The seminar, which was held in the Ubaya FBE Postgraduate Auditorium room, was attended by 70 participants from Ubaya active students, lecturers, employees, alumni, and general participants.

In the seminar, Prof. Vanhaverbeke highlighted some important things including digital disruptive that has been felt even in Indonesia, which triggers the emergence of innovation with the use of technology. This makes a shift in consumer behavior such as the use of print media as an intermediary that is replaced with the delivery of news through Smartphone and tablet applications. Digitalization will slowly spread to various aspects of life and business that are required to implement open way innovation, both large and small companies. Open way innovation can enhance internal innovation and develop markets for the use of external innovation. The existence of open way innovation encourages a new division of innovation in human resources, where skilled and intelligent human resources would be mobile. Innovation in the form of digitalization will lead to the business ecosystem itself. The innovation ecosystem is a different ecosystem, where one innovation can be used together in industry. The need for innovation can be seen in every aspect of the industry, namely from agriculture/agriculture, healthcare, logistics, beauty care, sports, energy, and much more. These needs encourage the use of technology such as smart tractors on agricultural land, applications that ease users to do simple check-ups without the need to come directly to a hospital, the use of sensors to monitor and provide feedback to each athlete, and many more. However, this technology cannot be used solely in Indonesia because it must be able to create good ecosystems, information and data that are interconnected with one another, and supporting infrastructure. In the Industrial Revolution 4.0, data is a tool that can contribute greatly to the success and sustainability of a business. As patient data at the hospital, which is certainly very important considering the treatment given to each patient will be different, according to the treatment history. The data is obtained and stored using technology, which can improve people’s lives better, not only for the benefit of a business.

Some questions were asked by participants to answer their curiosity about the material presented. One interesting question was the choice between human resources and technology in forming a new business. If required to choose one, Prof. Vanhaverbeke prefers human resources. He said that forming the right team is very difficult, but if the right people have been gathered, then it will make a great team. While technology will continue to develop every time. Technology can be adopted at any time, but finding the right team doesn’t come just like that. He indeed believes that although technology can replace several positions, human resources are very important. There were also unique questions, which asked the combination of intelligent people and risk-takers as a powerful thing. However, not everyone is a risk-taker. Prof. Vanhaverbeke responded to the question with a smart solution that technology does not have to be fully owned. If someone is afraid to take the risk to buy technology that is so expensive, then they can choose alternatives, for example, to do licenses, which are much cheaper. “You don’t have to own resources to use resources,” answered Professor Wim. 

After the Q and A session was over, the event was concluded by handing over a token to Prof. Vanhaverbeke by Dr. Werner R. Murhadi, CSA as Ubaya Head of Master of Management study program.

Prof. Vanhaverbeke delivering his thought
Token Appreciation to Prof. Vanhaverbeke
Group photo of Digital Entrepreneurship Seminar

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