Greenovation Entrepreneurship

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Monday, November 26, the 11th Generation Leadership Club held a talk show entitled “Greenovation Entrepreneurship” at the 5th floor of Ubaya Library, Ubaya Tenggilis Campus. The talk show that was able to attract the interest of participants from various circles, both from the civitas academic and general participants with a total of 52 participants, managed to open the eyes of the participants on how entrepreneurship is not only focused on profit orientation but also has to think about the environmental impacts resulting from work done.

The speaker this time, according to the title of the talk show are entrepreneurs who have a “greenovation” mindset in running their business namely Mr. Slamet as the founder of Brenjonk Organic Village in 2007 and Ms. Christine Halim as the owner and director of Langgeng Jaya Group from 2006 to the present who is also Chair of the Indonesian Plastic Recycling Association or abbreviated as ADUPI from 2016 to 2022.

The talk show opened with remarks from the President of Leadership Club 11, Yeremia Sugianto, followed by the introduction of the first speaker in the talk show through a short video showing the efforts initiated by Mr. Slamet as the founder of the Brenjonk Organic Village. Brenjonk was founded by Mr. Slamet in 2007 in the village of Penanggungan, Trawas, Mojokerto. Brenjonk comes from the word Sumber Rejo which means water source, providing benefits. Brenjonk was founded to address 3 issues, namely health issues that are very important about food security because many non-organic food products use synthetic chemicals, then economic issues, with increased income and reduced costs including health problems because they consume healthy or organic food and also environmental issues such as global warming, climate change, damaged microbiology because farmers do not use organic materials, so Brenjonk appears to make a good contribution to the environment, namely the learning process to the residents around it, especially for housewives to cultivate various types of vegetables organically without using chemicals in farming by utilizing small, unused land.

Housewives were invited because according to Mr. Slamet they are the most painstaking people in the world. They are always in contact with food and in the village they rarely play an important role other than taking care of household activities, so Brenjonk invites the women as a step to empower women to participate in doing strategic things in agriculture, starting from planning, implementation, monitoring marketing to financial problems in the process of utilizing housewives. The mothers also have organic certification with national standards and are the only group in Mojokerto Regency that has organic certification and its products have been spread in various supermarkets in Surabaya.

Brenjonk also has an Educational Eco Tourism Brenjonk Village with a program called Eco Plus or Eco Education, which has organic activities ranging from learning in the classroom, then there are field practices on nurseries, to cultivation and post-harvest techniques. There are also 9 types of entertainment such as brewing coffee, catching eels, river flow, water massage therapy, and many others. The future hope of Brenjonk is the independence in the village community through sustainable efforts with the principle of social entrepreneurship, to get an increase in income and quality of life.

The talk show then continued with the introduction of the second speaker, namely Ms. Christine Halim as the owner and director of Langgeng Jaya Group from 2006 to the present who is serving as Chair of the Indonesian Plastic Recycling Association or abbreviated as ADUPI from 2016 to 2022. Recycling plastic waste triggered by Christine Halim can also be an example of entrepreneurs who have a “greenovation” mindset besides Mr. Slamet’s organic vegetable cultivation. In starting her business, Christine Halim departed from the lack of choice in her work, so she tried to create her jobs, until this recycling business emerged. 

The business began with just collecting rubbish and then reselling it, finally with the knowledge she got from China, the business turned into a plastic waste processing business. The solution of drinking water that is used must also be sought for a solution so that the waste from its use does not pollute the environment, a solution that has good economic value, so that the Christine Halim’s plastic waste recycling business is formed. The plastic recycling products from Langgeng Jaya Group are exported outside Indonesia so that they can contribute or bring in foreign exchange for Indonesia. 

The two speakers presented at the talk show were enough to open the eyes of the participants that in starting a business or entrepreneurship will surely experience ups and downs, or even fail, Mr. Slamet gave his advice that there is no failure but that failure must be considered a challenge, failure which is considered a problem will be different when we consider the failure as a challenge, it must actually spur us. According to him, sustenance has been regulated, money is a consequence of good work, and if done seriously, money will come. Likewise, Christine Halim said that with kindness, there will be a prosperity or economic bonus, and don’t be afraid to start, think out of the box, don’t do anything monotonous, have to look for ideas to start, and when you fail don’t stop. Let’s do something even small, planting just one tree is very meaningful for our lives and must always be passionate in starting something, don’t think it can’t, because what makes us able is ourselves not someone else.

Hopefully what we have learned from this talk show opens our minds that businesses are not always looking for profit or their own sake, but also must provide benefits to others, especially to the environment. Hopefully we will become entrepreneurs who have the “greenovation” mindset.

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