The Master of Management (MM) – UBAYA study program
offers the following 5 (five) concentrations

  1. Creative Marketing
    The Creative Marketing concentration is targeted to students who wish for exploring marketing thoroughly, related to up-to-date practices and phenomena. In addition, this concentration also widens students‘ horizons related to the development of marketing practices in business as well as effective communication of marketing strategies. Students will discuss the most contemporary marketing cases and their solutions.
  2. Investment Management
    The Investment Management concentration focuses on investment management through capital market mechanisms and other financial transactions. Students will be given financial cases in Indonesia and the world and discuss with financial experts and practitioners. Additionally, students are also equipped with the psychology of investing so that students do understand not only the fundamental approach to investing but also behavioral investing.
  3. Human Capital Development
    The Human Capital Development concentration focuses on the management of HR based on the latest patterns, with added specialization in the process of forming quality HR through training and career management. In addition, HR management is closely related to improving HR performance; thus, a better HR assessment system needs to be developed. Students will be equipped with the latest theories, concepts, and practices in HRM, as well as the latest HR cases.
  4. Logistics & Operations Management
    The Logistics and Operations Management concentration is designed to teach knowledge and at the same time, form expertise in logistics and operations management, both within manufacturing and service businesses. Students will get the logistics and operations management material needed to make short-term, long-term, and tactical business decisions.
  5. Strategic Management
    The Strategic Management concentration is designed to teach knowledge and at the same time, form strategic expertise to improve the competitiveness and sustainability of the company. Students will get strategic management materials in an increasingly turbulent business environment. For this reason, students are equipped with the knowledge to integrate strategic management with an entrepreneurial spirit; business restructuring; and the ability to develop strategies in a dynamic and ever-changing environment.

Course taking in MM can be seen in table 1.

Table 1. Course taking per semester

Semester 1Semester 2Semester 3Semester 4
Marketing Management – 3 SKSStrategic Management – 3 SKSResearch Methods – 3 SKSThesis – 6 SKS
Operational Management – 3 SKSBusiness Environment – 3 SKSMatakuliah Konsentrasi (3) – 3 SKS
Managerial Finance – 3 SKSMatakuliah Konsentrasi (1) – 3 SKSMatakuliah Elektif (1) – 3 SKS
Human Resources from Organization Perspective– 3 SKSMatakuliah Konsentrasi (2) – 3 SKSMatakuliah Elektif (2) – 3 SKS

The subjects for each concentration and elective courses are presented in table 2 and table 3.

Table 2. List of concentration subjects

Creative Marketing
1.Understanding Customer’s Mind3
2.Integrated Marketing Communication3
3.Creative Marketing Strategy3
Investment Management
1.Global Strategic Finance3
2.Portfolio Management3
3.Professional Financial Planning3
Human Capital Development
1.Inception of Human Resources3
2.Training, Development, and Career Management3
3.Performance Management3
Logistics & Operation Management
1.Logistic and Distribution Management3
2.Service Operation Management3
3.Project Management3
Strategic Management
1.Corporate Strategy & Entrepreneurship3
2.Business Restructuring3
3.Contemporary Topics in Strategy3

Table 3. Elective Courses

1.Ekonomi Manajerial (Managerial Economics)3
2.Quality of Work Life Management3
3.Behavioral Finance3
4.Contemporary Marketing3
5.Strategic Operation Management3
6.Sistem Informasi Manajemen (Management Information System)3
7.Sistem Pengendalian Manajemen (Management Control System)3
8.Ekonomi dan Manajemen Maritim (Maritime Economics & Management)3

The total study load of the Master of Management Study Program is 42 semester credit units (credits). The cumulative study load and duration of the Master of Management Study Program is set to be a normal study period of 4 semesters; and a maximum of 8 semesters.

Terms of Acceptance

The UBAYA Master of Management Study Program accepts students with educational backgrounds who have a Bachelor’s or Diploma 4 obtained from:

  • State Higher Education / Private Higher Education.
  • Overseas Higher Education with a diploma that has been approved by the Directorate General of Higher Education Ministry of National Education.

Registration for UBAYA MM students is held twice a year (every semester), with the following conditions:

  1. Register online at
  2. Make a payment transfer registration fee to the UBAYA account of Rp. 600,000, – for the Academic Potential Test (TPA) and Academic Substance Test (TSA).
  3. Take the acceptance test in the form of TPA and TSA according to the specified schedule.
  4. Re-register after it has been accepted.

Students are accepted if they have passed the TPA test. Students who come from Management Study Program S1, may not participate in matriculation if they have passed the TSA.

All students who come from Non-Management Bachelor programs are required to take matriculation lectures.

Matriculation lectures aim to provide basic knowledge and preparation that will help students follow the teaching and learning process in the UBAYA MM program.

  1. Business Management
  2. Financial Accounting
  3. Macro – Micro Economics
  4. Statistics for Business

Matriculation fees, excluding the fees for MM UBAYA regular lectures. Matriculation lectures are held for 8 meetings and students get a textbook and dinner.

TOEFL is a graduation requirement, where the TOEFL score can be submitted at registration until before graduating the UBAYA MM program.


For registration and further information,

please contact :

Program MM-Maksi Gedung pascasarjana Lt.2

Jl. Raya Kalirungkut, Surabaya.

Telp. : 031-2981190

© 2019. Pasca Sarjana Ubaya

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