The Ubaya MM-Maksi team once again recorded a great achievement in Marketition 2016 competition held by Universitas Prasetya Mulya Jakarta. Marketition 2016 is the 4th annual competition for MM students in Indonesia with a total prize of Rp. 38 Million.
In 2016, the business case provided by the committee is a “Sequisonline”, where participants are asked to develop an effective strategy with a budget limited to a maximum of Rp. 1 billion. Ubaya sent 1 team of PR3MAX consisting of Rico Tedyono, Moch. Reyzan Imanda, and Ryan Febrian Sugiarto, with mentors Dr. Werner R. Murhadi and Dr. Dudi Anandya. From 40 teams, only 15 teams qualified to the semi-final round in which 12 teams were selected based on their paper and 3 teams based on the “Like” towards videos uploaded in YouTube. The 15 teams are invited to Jakarta to present their business idea; one of them is PRE3MAX Team.
In the semi-final, the 15 teams must perform Elevator Speech and the Best 10 go into the final round. The PR3Max team qualified and entered the Final. In the final round, each team is required to present its business idea in front of a jury that is an academic and practitioner representative. Each team is required to present their business strategy ideas within 8 minutes and a 7-minute question. Finally when the announcement arrived, where the PR3MAX team managed to win the 2nd winner.
This achievement maintained what was achieved last year, where MM-Maksi Ubaya also succeeded in winning the 2nd place. Proficiat for Ubaya PR3MAX MM-Maksi Team.