“Expressing Your Ideas on a Piece of Paper”: Be an A3 Thinker! Seminar & Workshop

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Group photo after the seminar

“Insanity is doing the same thing over and over and expecting different results” (Albert Einstein). We cannot expect different results without making a change. On Saturday, July 8th, 2017, the 9th Leadership Club Generation held a seminar and workshop entitled “Expressing Your Ideas on a Piece of Paper” themed “Be an A3 Thinker”. This seminar talks about a method of problem-solving called A3 which is used by Phillip Morris International group, including PT. HM Sampoerna Tbk. The seminar was delivered by 3 representatives from Sampoerna namely Darwin Rachmat Tanzil (Recruitment Executive, Talent Acquisition), Mulia Rahardian Parlindungan (Operation Training Manager), and Paula Lieoni Arnoldina (Open Engineer, Open & Operation Training). The seminar, chaired by Jessica Herdjiono, was also attended by the Head of Master of Management, Dr. Putu Anom Mahadwartha S.E., M.M., Dr. Deddy Marciano, S.E., M.M. (Ubaya FBE Vice Dean) also attended the seminar as participants. 


The seminar was opened with a brief company profile of PT. HM Sampoerna presented by Darwin with an interactive delivery method. Furthermore, the seminar continued with Mulia session which describes the A3 problem-solving method. The A3 method itself is a structured problem-solving method. Problems are identified down to the root of the problem that aims to solve the problem solely, not just overcome the temporary effect of fixing the problem. It consists of 8 parts, namely title/problem statement, background, current conditions, goals/targets, analysis, proposed countermeasure, action plan, and follow up.


  • Title contains the statement of the problem to be resolved.
  • The background is delivered briefly but meaningful. Mulia analogically explains as an elevator speech.
  • Current conditions describe the current conditions and problems/losses that occurred. In Goals, the goal setting stage must be SMART – Specific, Measurable, Agreed, Realistic, and Time-bound. The analysis is an analysis of the problem to the root of which aims to understand the problems that occur comprehensively.
  • The proposed countermeasure is a brainstorming of creative solutions to address the problems and measurements of the effectiveness of such solutions.
  • The plan will determine which solution will be used with some details of who is responsible and when it is implemented.
  • Follow up is to ensure that the planned solution is well executed and the problem is solved.
Group discussion during the workshop

Furthermore, in the workshop session, participants were given a case study and asked to practice this A3 method directly. Participants were divided into small groups and at the end of the event, each group was asked to present the A3 that has been formulated. Together with Mulia and Paula, this workshop was fun and exciting. A seminar and workshop participant namely Susan Sugiarto argued that the event was good and very informative where participants got knowledge on how to solve the problem in a structured way. Thank you Mulia and Paula for sharing and time. Wish all the best for the future. Let’s be an A3 Thinker!

Group photo after the workshop

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