Ubaya FBE Postgraduate once again recorded a great achievement in the Marketition 2017 held by Universitas Prasetya Mulya Jakarta. Marketition is an annual national event that invites postgraduate students from the best economics and business schools nationwide to demonstrate their competing skills and knowledge in solving marketing cases.
On this fifth event, the case raised is Life Finance product offered by Indonesian Bank namely “JENIUS”, where participants are asked to introduce and educate the latest banking products to the people of Indonesia.
PR3MAX team consisting of Rico Tedyono, Moch. Reyzan Imanda and Ryan Febrian Sugiarto, with mentors Dr. Werner R. Murhadi and Dr. Dudi Anandya qualified to 12 semifinalists from the desk evaluation of the incoming paper and were invited to Jakarta to present its marketing idea.
The 15 teams must perform Elevator Speech to be selected for the Best 7 teams that can qualify to the Grand Final round. At the semi-final round, PR3MAX team managed to qualify and enter the Grand Final round. At this round, each team must present their marketing idea in front of judges who are academicians and practitioners. Each team must present their marketing idea in 10 minutes and possess 10 minutes Question and Answer. In the end, the PR3MAX team succeeded in winning the 3rd place.
This achievement retains what was achieved last year in Marketition 2016, where the PR3MAX team is in the Top 3 position. VIVA PR3MAX MM-Maksi Ubaya.