On April 27, 2019, the Leadership Club held a statistical workshop using SPSS software as a statistical testing tool. This seminar was delivered by Andhy Setyawan S.Sc., M.Sc., Ph.D. (Cand.).
The workshop began with an explanation of the differences between qualitative and quantitative research, with the hope that seminar participants would have a correct understanding of the two researches. After giving a basic understanding, this seminar continued with the direct practice of using SPSS. The workshop also introduced various basic SPSS techniques. To make participants understand well, various case examples were used.
The first case took the case from Milky UHT with several existing problems, such as sales data grouping, average and standard deviations, superior flavor variants, company sales targets, and hypothesis testing. A conclusion from this first case is an evaluation of investments must be done so they can produce wiser decisions in improving the company’s companies. The second case took the case of the smiling face, where seminar participants were asked to analyze graphic patterns of facial expressions and thought burdens with the sample of respondents that had been determined. After knowing the existing graphic patterns, the participants were asked to analyze the mediating effect of endorser’s facial expressions on product evaluation, so as to create policy decisions for marketing management.
The third case used the YLKI case to find out whether slimming advertisements can be empirically accounted for, followed by the fourth case, Pithik Echo, in order to learn how to test hypotheses in a case with a restaurant as an object. The fifth case used the ETT case, in order to train participants to test the research model that has been provided. By testing the existing research model, seminar participants can learn how to make decisions by testing the research model that has been done. The sixth case used HCS case, this case provides an opportunity for seminar participants to test hypotheses based on the indicators that have been provided in the case. By studying this method, seminar participants are able to make wise decisions based on the results of indicator tests that have been conducted. The last case used the Vivanews case which discusses the positioning of the news portal among its competitors by using attribute variables based on consumer perception.
In conclusion, the seminar discussed seven (7) cases, where each case was provided with data and the processing methods presented were also explained in a training module sheet. At the end of the event, Andhy told the seminar participants to continue to have a curiosity in understanding statistics so that they would be familiar with every case encountered and accustomed to understanding every problem in order to enable them in making wise decisions in every problem. Added with life motivation, it is expected that the seminar participants can pursue their dreams, without worrying about listening to other people’s words.